The Perfect Pair: Finding the Right Mix of Font Types for Your Website
The Psychology behind Font Styles and How They Affect Content Readability
Are you aware that font styles are oftentimes what separate a professional-looking website from the mediocre ones? The smallest details that seem inconsequential are actually what matters when it comes to website design.
Most people don’t often think about what font types to use in their website content. But smaller details such as fonts can make a huge difference on how your website will eventually look and how visitors will receive your content. This is actually one aspect of web design that doesn’t cost money or considerable effort to change.
If you’re one who believes that deciding on font types is up to the web designer, you couldn’t be more wrong. Yes, there are reputable web developers who put an emphasis on the appearance of the website they are designing, but there are certain aspects that work better when it’s a collaborative effort, such as deciding on the best font style that reflects your brand.
No one knows your business, your brand image, better than yourself.
Typography is all about conveying your message in the simplest way possible.
So why are font styles crucial to the design of a website? Isn’t it possible to just simply use a basic font and get it over with?
Let me answer the first question with another question, what is the main purpose of a font? You might say that the style of your font accurately reflects the brand image you want to portray to your target audience. But that’s not it. The real purpose of a font is for content to be read.
The point is visitors to your website shouldn’t be forced to try to read your content; the process should occur naturally. At a glance, they should be able to grasp the headlines and read the body of text naturally and effortlessly.
What Is the Best Font Style to Use on a Website?
The easiest answer is a font that is particularly easy to read. That’s it, plain and simple.
If you, or your web designer, decide to use a font because it looks stylish or it looks kind of like the font you’re using on your brand logo, sleep on that thought—you might realize that would be a disastrous decision.
The fact of the matter is there is no single perfect font style. You know how your content body, the length of your sentences and the size of your paragraphs, can either entice your readers to keep reading or put them off completely? That’s the same way with typography.
If readers have to squint or pause after every sentence to absorb what they’re reading, then you’re doing it all wrong. Reading shouldn’t be an effort or feel like a chore. It should be natural and enticing. And that is what a simple font style can do.
The Basic Psychology of Simple Typography
Multiple studies have uncovered a crucial fact about the use of simple fonts. Research has shown that simple easy to read fonts like Calibri, Arial, the Helvetica sans serif font, or even the Times New Roman is actually received well by readers.
People respond better to text that is simple and easy to digest. Sure, fancy text and artistic fonts are great to look at, but typography is not like a painting or an image that you simply appreciate. It’s something that you actually have to read and understand.
Nevertheless, the fact that different styles of fonts actually convey messages to readers on a subconscious level is something that we still can’t ignore.
Believe it or not, there are specific types of fonts that actually appeals to the senses of readers, such as trust, sophistication, stability, creativity, and strength. If you want your brand to convey a message of strength and stability, for example, you may have to choose a font that expresses exactly that.
However, this doesn’t mean that you can just go ahead and choose fonts that may symbolize strength yet sacrifices simplicity. You can convey all the messages you want through your typography, but if your readers are having difficulty reading and understanding your content, then all is in vain.
Figuring out the right typography of your website is crucial to maintaining great user experience. But the right typography doesn’t mean fancy or stylish. All style and no substance is not the best approach to finding the right font style.