Examples of Innovative and Modern Website Design and Layouts

The Hottest Web Design Trends You Need to Apply to Your Own Website


Is it time to update your website? Is it time to finally have one designed and developed, if you still don’t have a professional website for your business?


Having a professional website is integral to any business/brand that wishes to compete in today’s commercial landscape. You can’t expect to grow your business or compete at the same level as the competition without having a website that is well-designed and effective.


But here’s the thing:


Just having a mediocre website is no longer enough to remain competitive. Sure, you may have a nice website for your business, but it’s of no use if people aren’t visiting it, staying to consume content, or even finding it on the web.


Incorporating modern and innovative web design and layouts is just as important as the fact that websites have become essential to the development and productivity of a business. You need to consider what you’re going to put in your website, what kind of content you are offering your target audience, and how you’re going to make them stay and keep coming back.


The design and layout of your website has to transcend multiple platforms.



Functionality, responsiveness, typography, and even the color schemes you’re using in your pages are all crucial to how people are going to view and experience your website. Below are a few examples of the most prominent web designs and layouts you should consider incorporating into your current website.


Web Designs and Layouts to Match the Current Trends


  1. The use of gradients as a component in homepage design.


Gradients were a thing a while back, but this trend slowly faded away. These days, the design concept is making a comeback. But there is a noticeable change in the recent incarnation, such as the shift in the look of the color-blurring technique.


In its initial incarnation, the use of gradients in web design and layouts was sparse. There are subtle variations that can be seen in most websites that incorporate this design technique. As of late, however, gradients have become bolder, bigger, and utilize a wider range of colors.


One of the most common, and perhaps the most impressive, use of gradients is the two-color gradient technique that is then overlaid on high-quality images. When done correctly, this web design theme can look totally amazing. It’s an excellent design technique to use if you’re looking to grab the attention of users to a certain component on your homepage.


  1. The parallax scrolling technique.


Parallax scrolling was already a popular web design technique that began appearing early last year, which is a testament to how well it works since it’s still going strong even today.


One of the reasons why parallax scrolling is an amazing web design technique is that it’s essentially a mobile-friendly design, especially if you’re using it as a homepage layout design. Although web pages with parallax design layouts are easier to scroll through using a touchpad or a mouse, it’s especially effective on touch screens, which is the primary input method in mobile devices and smartphones.


Parallax scrolling enables the user to skim through most of your content just by swiping. It’s simple, non-gratuitous, and enhances user experience, especially if you consider the fact that most people nowadays use their smartphones to access the web.


  1. The use of new and unique navigation patterns.


You may have heard a lot of web design experts say that navigation patterns in your website should be simple and easy to understand. They’re on point. Mind you, don’t get me wrong; I’m not saying that you should make the navigation components in your website fancier and out of this world.


Hear me out.


Making the navigation panel of your web pages is indeed crucial so visitors don’t get lost and simply leave the website. But this doesn’t mean that your navigation panel has to be glued to the top of your pages.


There are other ways to make your navigation more stylized and unique, such as using hidden or pop-out style menus or placing the navigation bar to the left side of the page instead of the top. The key is to be consistent in whatever navigation pattern you decide on. If you’re going with a navigation sidebar, then it should reflect on all of your pages.